About Us

Roberto and Isabel Sanchez came to the U.S. in the early 1900's from Mexico. They opened the very first mechanized tortilla factory in Northern California and sold tortillas by the pound, wrapped in paper and string. Through hard work and the help of their three kids: Juliana, Robert Jr. and Lupe, the business grew to a wholesale Mexicatessen. Tortillas were delivered by the hundreds in international diesel station wagons. In the 1960's Club Sanchez, helped pioneer San Francisco's Fillmore District jazz scenes.

Then Robert Sanchez Jr. fell in love & married his most intelligent and hard worker, Martha. Soon their 5 kids grew up, and into the business they went. Jimmy the baby was the inspiration for the Casa Sanchez Logo "Jimmy the Cornman". The eldest Robert III collected dozen of honors including Business Man of the year by the Chamber of Commerce. Bob expanded Casa Sanchez into a top ten highest grossing business in San Francisco. With an innovative new line, Casa Sanchez sold the very first packaged fresh salsa in the country. Casa Sanchez reached recognition via a promotion: Get a tattoo of "Jimmy the Cornman" and receive lunch for life from the Mission district restaurant. The story ran over 100 times internationally in print and television, It became a trivia question on Jeopardy. Liz runs the classy catering division.